What are you doing in your practice to help your clients say, "Wow!" at certain points during their experience with you? Look at your client-related processes. Brainstorm a couple of ideas that will make you stand out from your competitors. Implement an idea and see what happens. I bet you'll be surprised at the response.
A couple of ideas:
How about calling clients once a quarter to give them an idea, free of charge?
How about sending a Fairytale Brownie as a thank you for business along with your invoice?
How about listening to the things your client talks about and getting them a special gift related to that interest? (For example, I sent a photo of all the NY Yankees uniforms over the years to a baseball-loving client.)
Wow! moments build word-of-mouth marketing. Give it a shot.
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